image caption But the games have often used ads that show a multiple-choice type puzzle to avert a catastrophe, or, more recently, the pin-pulling puzzle type. ![]() Match three Both Homescapes and Gardenscapes are hugely popular, with more than 100 million app installs each from the Google Play store. "It would not be surprising for a publisher to target certain types of gamers with ads featuring the more competitive and problem-solving elements of their title, even if they don't make up the bulk of gameplay," he said. In recent years, a number of mobile games have used ad videos that show puzzle game mechanics they do not use - or barely use - prompting complaints from gamers. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different "core gameplay". ![]() Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA). The UK advertising authority tells a developer to change its mobile gaming ads.
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